This FAQ covers common questions about ChatGPT Ads Beta, including platform stage, performance, delivery, and budgets.
For tactical issues with onboarding, campaign launch, billing, reporting, or measurement, review the Troubleshooting Common Issues guide for guidance.
What stage are ChatGPT Ads at today?
ChatGPT Ads is currently in beta and in the early stages of scaling. After a focused pilot from February through April, we are expanding access through self-serve onboarding in Ads Manager Beta. We are also continuing to innovate across our ads system, with exciting developments ahead around new ad formats, expanded inventory, and improvements to our delivery infrastructure.
Ads Manager Beta is also in beta and currently supports core campaign creation, billing, access management, and reporting workflows — and most recently, conversion measurement and CPC bidding. We are continuing to expand these capabilities quickly and carefully to give advertisers more ways to buy, measure, and optimize their ads.
What should I expect to change during the beta?
During the beta, we will continue evolving the ChatGPT Ads platform and Ads Manager Beta capabilities. This includes innovations to our delivery systems, inventory, ad formats, and how advertisers buy, manage, measure, and optimize campaigns.
We will share updates to emails associated with Ads Manager Beta accounts as new capabilities become available.
What countries are Ads Self-Serve available in?
If your business is based in one of the supported countries, you can sign up directly through ads.openai.com.
If you are located outside of these countries, you can register your interest and stay informed about future availability through OpenAI Advertisers Interest Form.
What does good performance look like on ChatGPT Ads?
As an early platform, ChatGPT Ads does not yet have performance benchmarks across advertisers, industries, or campaign types. Results will depend on factors such as campaign objective, creative, landing page experience, relevance to the user’s conversation, and overall setup.
As ChatGPT Ads evolves, we are continuing to innovate across the platform and tooling to help advertisers better understand and optimize performance.
How can I increase my delivery?
To help scale delivery, review and optimize your campaign setup and ads against the best practices in the following guides:
What should I do if my ads are not delivering?
If your ads are not delivering, check the following:
Review status: ads must be reviewed before they can serve. In Ads Manager Beta, check whether your ads are marked as ‘Serving’. If an ad is marked ‘Not serving’, hover over the status for more detail
Account verification: ads may not serve if your account has not been verified. If this is needed, you will see a banner in Ads Manager Beta to complete this step
Campaign budget: ads will not serve if the campaign budget limit has been reached
Campaign end date: ads will not serve after the campaign end date
Billing status: ads may not serve if there is an issue with your payment method
How should I think about budget during the beta?
Your campaign budget controls the maximum amount you’re willing to spend across all ads within a campaign. During the beta period, how quickly spend accumulates can vary based on campaign structure, objectives, audience, and overall setup.
When setting budgets, consider distributing your total planned spend across campaigns based on priority. We recommend choosing budgets that balance testing a new platform with giving campaigns enough room to deliver and generate meaningful signals. You can then adjust budgets over time as you learn what performs well for your campaigns.
Where can I learn more or troubleshoot issues?
We recommend reviewing the relevant Help Center articles as you set up your account, before launching your first campaign, and when diagnosing delivery or performance questions.
As the platform evolves, we will continue updating Help Center resources with the latest guidance. If your question is not answered in the Help Center articles, reach out to ads-support@openai.com.