Campaigns define your overall advertising objective and budget in ChatGPT Ads Manager Beta. A good campaign groups together ad groups and ads that support a shared business goal.
Each campaign contains:
Campaign title
Objective
Budget
Start and end dates
Countries to target
Choosing a campaign objective
Your campaign objective determines how your ads are priced and optimized.
You can currently choose between:
Views: optimized for reach and visibility using CPM pricing (cost per thousand impressions)
Clicks: optimized for engagement and traffic using CPC pricing (cost per click)
Setting your budget
Your campaign budget controls how much you are willing to spend across all ads within the campaign.
When setting your budget:
Distribute your total planned spend across each campaign based on priority
Set budgets that balance testing a new platform with giving campaigns enough room to deliver and generate meaningful performance signals
Budgets can be adjusted over time as you learn what performs best
Choosing start and end dates
Your campaign start and end dates control how long your ads are eligible to run.
When choosing dates:
Give campaigns enough time to gain traction and gather meaningful performance data. Campaigns can always be paused or adjusted later
Consider seasonality, including seasonal products, new launches, promotions, holidays, or other time-sensitive campaigns
Align campaign timing with your broader marketing budget and business goals
Choosing countries to target
Country targeting determines where your ads are eligible to appear.
Best practices
Structure campaigns around distinct business goals or initiatives
Use separate campaigns for meaningfully different objectives, regions, or product categories
Keep campaign naming clear and consistent for easier reporting and management
Create multiple ad groups within each campaign to test different themes, value props, or messaging approaches
Next steps
After creating your campaigns, you can: