Overview
Use this checklist when reviewing your bulk upload schema file before uploading into Ads Manager Beta. It helps catch avoidable file formatting and validation issues before upload.
Campaigns tab
All required campaign fields are filled in
Campaign names are unique
Campaign objective field is either: ‘Views’ or ‘Clicks’
Campaign dates are valid and correctly formatted (YYYY-MM-DD)
Budget fields are completed
Country field is completed and in JSON format
No duplicate campaign names
No more than 5,000 campaigns
Ad groups tab
All required ad group fields are filled in
Ad group names are unique
Every ad group is linked to the correct campaign
Campaign names match exactly across tabs (campaign/ ad groups)
Context hints are in JSON format [“hint1”, “hint2”]
No duplicate ad group names
No more than 5,000 ad groups
Ads tab
All required ad fields are filled in
Ad group names match exactly across tabs (ad groups / ads)
Ad titles are within character limits (16-24 characters recommended; 50 characters maximum)
Ad copy is within character limits (32–48 characters recommended; 100 characters maximum)
Landing page URLs are valid and reachable
Image URLs are publicly accessible and open directly to the image in the browser
Images are hosted in one of the following methods: Google Drive links, AWS-hosted image links such as S3 or CloudFront, and self-hosted image links on the advertiser’s domain or CDN
Image assets meet size and format requirements (square, 1200 x 1200 max)
No more than 5,000 ads
Formatting checks
Keep the row with the column names in each template tab. You can add note rows above it, and you can remove or move template instruction or sample rows. Ads Manager ignores template instruction and sample rows when validating your upload.
Tabs are still named campaigns, adgroups, and ads
Column headers have not been renamed
All rows in each tab is a unique campaign, ad group, or ad (no duplicates)
There are no merged cells
Campaign and ad group names are consistent everywhere they appear