Edit Campaigns

There are two primary ways to make changes to campaigns in Ads Manager Beta today.

• In-line edits (for quick updates): make quick changes directly in Ads Manager Beta. Use this for quick updates such as adjusting budgets, updating ad copy, or pausing campaigns.

• Bulk edits (recommended for larger changes): update your campaign data in the ad schema template and re-upload. Use this for structural changes such as updating context hints, ad copy, or landing pages at scale.

In-line edits

In-line edits are best for quick, one-off updates that do not require editing the campaign schema template.

Edit existing campaigns, ad groups, or ads

Use this workflow for small updates such as adjusting budgets, updating ad copy, or updating the image of an ad.

1. Hover over the campaign, ad group, or ad

2. Click the three-dot menu

3. Select ‘Edit’

4. Make your changes directly

5. Select ‘Save’

Create new ad groups or ads

Use this workflow when you want to quickly add new objects within an existing campaign structure.

• To create a new ad group:

  1. Click into the campaign to access ad groups within that campaign

  2. Click ‘Create’, then ‘Create ‘ad group’’

• To create a new ad:

  1. Click into the ad group to access ads within that ad group

  2. Click ‘Create’, then ‘Create ad’’

Bulk updates

Bulk edits are best for making changes across multiple campaigns, ad groups, or ads at once.

Update existing campaigns, ad groups, or ads

Use this workflow when you want to modify existing campaigns, ad groups, or ads at scale.

1. Select the campaigns, ad groups, or ads you want to update

2. Click ‘Export for edit’. This will download a file with the selected campaigns, ad groups, or ads for editing

3. Make updates directly in the exported schema file

4. In Ads Manager Beta, click ‘Create’, then ‘Bulk upload’

5. Select the relevant object type: Campaign, Ad Group, or Ad, and upload the updated file

After the file is uploaded, your updates will be reflected to the selected campaigns, ad groups, or ads.

Create new ad groups or ads within existing campaigns

Use this workflow when you want to expand existing campaigns by adding new ad groups or ads.

1. Select the existing ad groups in the campaign where you want to add new ad groups, or select existing ads in the ad group where you want to add new ads

2. Click ‘Export for edit’. This will download a file that you can add more ad groups or ads to

3. In the schema file:

   • To add a new ad group: copy the campaign ID into a new row in the Ad Groups tab, leave the ad group ID field blank, and define the new ad group details

   • To add a new ad: copy the ad group ID into a new row in the Ads tab, leave the ad ID field blank, and define the new ad details

4. In Ads Manager Beta, click Create → Bulk upload

5. Select the relevant object type: Campaign, Ad Group, or Ad and upload the updated file

New ad groups and ads will be created and linked to the existing campaign structure based on the IDs provided.